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CSA reveals its 4-point coronavirus pandemic strategy

Cricket South Africa (CSA) on Tuesday revealed its four-point plan to play it part in countering the Covid-19 pandemic that has claimed tens of thousands of lives to date and brought the globe to a standstill.

CSA Acting Chief Executive, Jacques Faul, outlined the organisation’s strategy to the media on Tuesday at an tele-press conference that also featured CSA’s Interim Director of Cricket, Graeme Smith, on Tuesday.

“Health is the most important thing at this point in time,” he emphasised. “The well-being of your loved ones.

“In this context you really feel for the poor. In our world, sport is the most important thing and it does feed a lot of people, but to be honest, the world has greater challenges at the moment.”

Faul and Smith fielded questions on a wide range of issues, with the CEO stressing that CSA was doing its best to keep everyone within their structures safe.

“We have a four-way strategy in terms of the coronavirus and the first one is to make sure everybody is safe,” explained Faul. “I think we saw that implemented even before the lockdown (when the season was effectively ended by a 60-day termination of cricket).

“The second one is to use the voices of our stars to send out a coordinated message and we’ve seen that so far with some of our campaigns.

“The third one is to stay in contact with all our stakeholders so we can work out how they have been affected by the current situation and how it has affected us. We’ve been in touch with them and both parties have been engaging each other and we still are and will be in the coming weeks.

“And the fourth one relates to planning. To see how Covid-19 has impacted on us and how it will impact our finances. The world will never be the same again after this.

“This is a difficult time, you can imagine the anxiety amongst everyone, so we’ve devised this strategy to try and keep everyone updated as to what is going on.”

– Cricket South Africa

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